Launch Event Kit
Special launch kit created to distribute to retailers. “Are you Getting the Big Picture?” event would have reatilers hold a special “movie screening” for consumers using and showcasing Samsung's new line of High Defintion Televsions. Kit contained information, support materials and how-to guide on holding event. Along with creating the kit itself, support materials such as invites, postcards and banners were created for dealers.
Responsible for design, layout, art direction and illustration.