sheila smith graphic design | art direction


Prentice Hall Literature Series

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Redesign of Literature series Grades 6 thru 12.
Revitalize design from “old tradition text book design” with a new contemporary look that will engage and motivate students to learn. Being part of this massive project used all of my design, illustration, and organization skills to the nth degree.

  • Collaborate in extensive design and production of prototype.
  • In charge of lead design of selection titles for Grade 7, working closely with editorial and production in K4 work flow system.
  • Help design and format apparatus/skills sections.
  • Collaborate with photo/art in image research and image listing in filemaker database.
  • Finalizing art and photos (retouching, color correction) for final production.
  • Create final art/icons for apparatus/skills sections and title selections.
    (See Illustration)
  • A ton of comping and presentations for review with marketing and editorial.