5 Series
Introduce and genererate excitement of the newly redesigned, fifth generation
5 Series to BMW sale personelle. Produce a sales tool kit that emodies the brand, spirit and
style of car.
Concept to evoke the idea of the model's redesign “from intial sketch to finished design.” Cover of kit has
translucent sketch image of car on frosted plexiglass. Inside the kit reveals image of the new 5 Series
on tri-fold holder that contains the support materials (Brochure, CD with high-res art plus
a sample of test drive invite mailer).
Responsible for concept, art direction and final production to printer. Involved with extensive coordination and production with this project.
Z4 roadster
Create sales launch kit for BMW's sales personnel to introduce the new Z4 roadster model. Idea for concept was to showcase the model's new “flame” design. Cover of aluminum case resembles side gill of actual car model. Inside kit contains support material information.
Responsible for concept, design, and art direction. Involved with extensive coordination with vendors and printer.
Z3 roadster
Kit was created to introduce new Z3 model to BMW sales personnel. To generate excitement for product the concept was to introduce this “new roadster” as “Another Star” being born in the BMW family. Actual kit is film canaster. The kit holds 2 brochures that contain info on the Z3's “four star rave reviews”, competitive comparison and support material information. Also in kit is Z3 star decals that dealers can display in showroom.
Responsible for concept, design, and art direction. Involved with extensive coordination with vendors and printer.