sheila smith graphic design | art direction


Writing and Grammar Series

The Ultimate Drive The Ultimate Drive

Redesign of Writing and Grammar series, Grades 6 thru 12.

  • Develop look and feel of all phases of protoyping and design research.
  • Establish and organize with cross-funtional team members internally as well
    as cross-site teams.
  • Work closely with outside vendors, providing final formats/art and specifications.
  • Design and layout multiple variations of prototypes for covers and inside pages
    to present for final focus testing.
  • Created and establish final graphic guidleine specifcations for production and
    outside vendors.
  • Organization and finalizing of comissioned illustration to production.