The Ultimate Drive
Event involved BMW test drive incentive for consumers while contributing to a charitable cause. Design theme for event material was inspired by the “Pink Ribbon” theme that was applied to all the fleet vehicles. Created event branding materials for direct mail invite, poster, counter card with mini flyer and national advertising.
Responsible for design and layout of all related printed materials. Create and produce final high-res retouched imagery.
Mountain Driving Experience
A test drive event held at various ski and vacation resort locations in the U.S. Participants got to test drive BMW's “all-wheel drive” model fleet on different terrain (snow, dirt, and unpaved roadways). The new X3 model had just been launched and was the signature vehicle for the event.
Responsible for implementing brand theme based off of “X” ad campaign by Fallon. This entailed design, layout and art direction of various print material as well as design of transportation vehicle graphics.
Various display graphics for BMW's national auto shows.
Responsible for creating intial graphic/image concept and from there art direct final retouching with outside vendor. Working in collaboration with exhibit vendor.