Lifestyle and Accesories / M Power
Lifestyle
With a newly revamped lifestyle and accessory line, BMW needed to market brand with a whole new look and personality. More thought was given to actually creating a "fashion collection" rather than just separate items. A new look for this brand included creating a 54 page catalog with a clean design layout that would showcase products with quality fashion photography. (something BMW NA was not familiar with at the time). This catalog became the benchmark to BMW's lifestyle brand.
Responsible for concept, design, and art direction. Involved with extensive coordination with vendors and printer. Fashion photography by Bill Miles.
M Power
Create new catalog for new M power lifestyle and accessory brand.
Responsible for concept, design, and art direction. Involved with extensive coordination with vendors and printer. Fashion photography by Amyn Nassar.