sheila smith graphic design | art direction

bergenPAC The Ultimate Drive The Ultimate Drive The Ultimate Drive The Ultimate Drive

Create whole new branding campaign to existing theater located in North New Jersey.
On the verge of bankruptcy, this beautiful historic theater underwent a new name and management. The theater desperately needed to re-establish it's self as part of the entertainment and cultural source in it's surrounding area. The initial concept and theme for the visual of this new brand was the idea of “a constant flow of waves in rhythmic motion” This could symbolize all the different aspects of the theater (music, dance, harmony, unity etc,). In creating this theme, a marketing plan was developed to include a web site, advertising, brochures etc.

Responsible for initial concept, design and art direction of brand campaign.